DEBRA
AHO WILLIAMSON
debbie@milestone2.com |
| SUMMARY |
|
Industry analyst with leading Internet research firm. Specialty: social
network marketing. Over 13 years of experience writing about and analyzing
Internet marketing and advertising strategies. Veteran of two startups
and a pioneer of Internet business journalism. Strong strategic and
analytical thinker. Strong presentation skills. |
| EXPERIENCE |
| 2005 - present |
eMARKETER, New York, NY
Senior Analyst (Contract Basis)
-
Lead analyst covering social network marketing; produced the industry's
first social network ad spending estimates
-
Author of industry-recognized research reports on social network
marketing, youth marketing, marketing to kids and teens and word of
mouth marketing
-
Frequently quoted in top media outlets including Wall Street Journal,
New York Times, BusinessWeek, USA Today
|
| 1998 - present |
MILESTONE II, Mercer Island, WA
Principal/Owner
- Provide strategic editorial and research services to corporate,
agency and media clients.
-
Interim editor, mMode magazine, AT&T Wireless (2003).
-
Content editor for “Digital Defense: What You Should Know About
Protecting Your Company’s Assets” (2003,
Harvard Business School Press).
Worked with author on a complete revise of manuscript, including new
structure and new chapters.
- Articles have appeared in Fortune,
Wired, Advertising Age, The Industry Standard, MSNBC.com and
numerous other print and online outlets. Areas of expertise:
Internet business, Internet marketing, business and consumer technology,
marketing and media.
- Contributing editor to Ad Age (1999 -
2003).
- Contributing editor to The Industry Standard
(1999 - 2001).
- Consultant/editor, MSNBC.com (1999).
|
| 1997 - 1998 |
THE INDUSTRY STANDARD, San Francisco
Executive Editor
- As second-highest-ranking editor, directed April 1998 launch of
first-ever weekly news magazine and Web site covering the Internet economy. Co-wrote
business plan, producing extensive research that enabled publisher to hone target audience
and editorial mission.
- Recruited majority of reporters and editors, managing a staff that
grew from 3 to 35 in seven months.
- Established magazine's "people, ideas and business models"
editorial philosophy, resulting in creation of sections focused on recruitment, business
strategy reviews and Internet industry metrics.
- Conceived and edited The Network, the first online directory to
profile more than 600 Internet leaders.
- Efficiently handled significant workload. Led regular staff meetings;
assigned and edited majority of news stories and all features; trained section editors;
wrote editorials; managed editorial partnerships with TheStreet.com and @NY; cultivated
ongoing relationships with regular columnists.
- Oversaw Web site editorial operations. Developed new site features;
edited e-mail newsletters; assigned and edited Web news stories.
- Frequent and proficient public speaker, representing magazine in
presentations to the Internet community, financial community, advertisers and agencies.
|
| 1990 - 1997 |
ADVERTISING AGE, Chicago
Editor and Associate Editor, Interactive Media & Marketing (1993 - 1997)
- Key participant in 1993 launch of one of the first regular news
reports focused on interactive business. Promoted from associate editor to editor of the
weekly section. Managed 4-person staff.
- Leading expert on Internet marketing and frequent speaker at industry
events. Built deep database of contacts among the industry's top executives.
- Wrote three or more articles per week, regularly breaking news.
Conceived and edited annual Digital Media Masters section profiling Internet leaders.
Managed and co-wrote quarterly special reports, overseeing all editorial operations
through to production. Played a key role in the launch of Net Marketing, a regular section
appearing within Advertising Age's Business Marketing.
- Lead editor of AdAge.com Web site. Produced daily news feed and
developed new site features.
- Honors: 1997 Jesse H. Neal Award; 1995 Crain Communications Editorial
Excellence Award.
Copy Editor/Production Assistant (1990 - 1993) |
| EDUCATION |
|
| 1999 |
UNIVERSITY OF WASHINGTON, Seattle, WA
Certificate in New Media, specializing in content design. |
| 1990 |
NORTHWESTERN UNIVERSITY, Evanston,
IL
Bachelor of Arts in English Literature / Bachelor of Music in Oboe Performance
- Phi Beta Kappa. Dean's List.
- Completed five-year double-degree program; wrote 40-page honors
thesis on novelist Joseph Conrad's use of the character Marlow in "Heart of
Darkness" and other works.
- Performed solo oboe recital featuring works of
Bach and Schumann.
|
| INTERESTS |
Restaurants, snowboarding, travel,
Northwestern University football and Seattle Seahawks football. |