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DEBRA AHO WILLIAMSON
debbie@milestone2.com

SUMMARY

Industry analyst with leading Internet research firm. Specialty: social network marketing. Over 13 years of experience writing about and analyzing Internet marketing and advertising strategies. Veteran of two startups and a pioneer of Internet business journalism. Strong strategic and analytical thinker. Strong presentation skills.

EXPERIENCE
2005 - present eMARKETER, New York, NY
Senior Analyst (Contract Basis)
  • Lead analyst covering social network marketing; produced the industry's first social network ad spending estimates
  • Author of industry-recognized research reports on social network marketing, youth marketing, marketing to kids and teens and word of mouth marketing
  • Frequently quoted in top media outlets including Wall Street Journal, New York Times, BusinessWeek, USA Today
1998 - present MILESTONE II, Mercer Island, WA
Principal/Owner
  • Provide strategic editorial and research services to corporate, agency and media clients.
  • Interim editor, mMode magazine, AT&T Wireless (2003).
  • Content editor for “Digital Defense: What You Should Know About Protecting Your Company’s Assets” (2003, Harvard Business School Press). Worked with author on a complete revise of manuscript, including new structure and new chapters.
  • Articles have appeared in Fortune, Wired, Advertising Age, The Industry Standard, MSNBC.com and numerous other print and online outlets. Areas of expertise: Internet business, Internet marketing, business and consumer technology, marketing and media.
  • Contributing editor to Ad Age (1999 - 2003).
  • Contributing editor to The Industry Standard (1999 - 2001).
  • Consultant/editor, MSNBC.com (1999).
1997 - 1998 THE INDUSTRY STANDARD, San Francisco
Executive Editor
  • As second-highest-ranking editor, directed April 1998 launch of first-ever weekly news magazine and Web site covering the Internet economy. Co-wrote business plan, producing extensive research that enabled publisher to hone target audience and editorial mission.
  • Recruited majority of reporters and editors, managing a staff that grew from 3 to 35 in seven months.
  • Established magazine's "people, ideas and business models" editorial philosophy, resulting in creation of sections focused on recruitment, business strategy reviews and Internet industry metrics.
  • Conceived and edited The Network, the first online directory to profile more than 600 Internet leaders.
  • Efficiently handled significant workload. Led regular staff meetings; assigned and edited majority of news stories and all features; trained section editors; wrote editorials; managed editorial partnerships with TheStreet.com and @NY; cultivated ongoing relationships with regular columnists.
  • Oversaw Web site editorial operations. Developed new site features; edited e-mail newsletters; assigned and edited Web news stories.
  • Frequent and proficient public speaker, representing magazine in presentations to the Internet community, financial community, advertisers and agencies.
1990 - 1997 ADVERTISING AGE, Chicago
Editor and Associate Editor, Interactive Media & Marketing (1993 - 1997)
  • Key participant in 1993 launch of one of the first regular news reports focused on interactive business. Promoted from associate editor to editor of the weekly section. Managed 4-person staff.
  • Leading expert on Internet marketing and frequent speaker at industry events. Built deep database of contacts among the industry's top executives.
  • Wrote three or more articles per week, regularly breaking news. Conceived and edited annual Digital Media Masters section profiling Internet leaders. Managed and co-wrote quarterly special reports, overseeing all editorial operations through to production. Played a key role in the launch of Net Marketing, a regular section appearing within Advertising Age's Business Marketing.
  • Lead editor of AdAge.com Web site. Produced daily news feed and developed new site features.
  • Honors: 1997 Jesse H. Neal Award; 1995 Crain Communications Editorial Excellence Award.

Copy Editor/Production Assistant (1990 - 1993)

EDUCATION
1999 UNIVERSITY OF WASHINGTON, Seattle, WA
Certificate in New Media, specializing in content design.
1990 NORTHWESTERN UNIVERSITY, Evanston, IL
Bachelor of Arts in English Literature / Bachelor of Music in Oboe Performance
  • Phi Beta Kappa. Dean's List.
  • Completed five-year double-degree program; wrote 40-page honors thesis on novelist Joseph Conrad's use of the character Marlow in "Heart of Darkness" and other works.
  • Performed solo oboe recital featuring works of Bach and Schumann.
INTERESTS Restaurants, snowboarding, travel, Northwestern University football and Seattle Seahawks football.

© 2007 Milestone II